Behind the Drop: Powering Shopify POS at ComplexCon

Introduction

When 150+ top-tier brands descended on Las Vegas for ComplexCon, they weren’t just looking for a spotlight—they needed a rock-solid way to transact, track, and thrive in real time.

That’s why Shopify and NTWRK partnered with Fello. Shopify’s trusted POS solutions, paired with Fello’s ready-to-go event rentals and onsite support, gave every brand on the floor the tools they needed to sell fast and seamlessly—no matter what challenges came up.

Tech That Keeps Up With the Hype

From exclusive drops to high-volume sales at branded booths like Gin & Juice (Snoop and Dre), Casamigos, and dozens more, the need for fast, flawless tech was non-negotiable.

With 25+ Shopify POS bundles deployed by Fello, vendors were equipped with plug-and-play setups that worked from the first tap.

NTWRK didn’t just want a solution for their own team—they wanted to extend that same level of execution to every brand on the floor.

Fello Delivered

One Event. Dozens of Brands. Zero Room for Error. With 150+ booths relying on seamless point-of-sale transactions, NTWRK needed a tech partner that could deliver fast, frictionless setup—without sacrificing support.

That’s where Fello came in. Here’s what we made happen:

25+ Shopify POS + OSTS bundles deployed across top vendor booths

Pre-configured hardware tailored to each brand’s setup

On-site tech provisioning to avoid setup stress and reduce on-site friction

Shopify Retail Kit with iPad 9.7, Tap & Chip Reader + Dock, iPad with LTE, and 1GB Data

A White-Glove Experience for Every Brand

“Our partnership with NTWRK wasn’t just about hardware—it was about making sure the experience worked for the brands, attendees, and producers alike.”

John Vaskis

VP of Business Development

Fello’s model enabled NTWRK to position themselves not just as event producers, but as enablers of smooth retail execution for every exhibitor.

Why It Worked

The Outcome

From ComplexCon to multiple Family Style activations, Fello has become NTWRK’s go-to partner for Shopify-powered IRL retail tech that performs under pressure.